Ancestry.com just updated their newspaper archives online. I found that they had added several newspapers from Hamilton, Ohio. Searching through them I found a couple exciting things.
First, I found an ad for W. T Bascom and Sons' Cash and Carry from October 1933. W.T Bascom is Willard Theodore Bascom who is grandma's grandfather.
Then I found another ad for the Cash and Carry from November 1933. George R is grandma's uncle.
Finally I found the obituary of Willard T Bascom. He died March 30, 1935.